Market

To recognize the enormous potential
of EcoEarth’s solar thermal technology,
one needs to understand the history
of the solar thermal residential market
and industry, the significant limitations
of present-day solar thermal systems,
plus the prevailing resistant mindset
within the industry itself.

Fundamental miscalculations were
initially made with the determination
to mount solar thermal applications
on south facing residential roofs.
Consultations with marketing firms
regarding the esthetic standards of
upscale customers were in no way
conducted or even considered.

Purchases have historically been
limited to the true alternative energy
believers, or eccentric hippies and
back-to-nature tree huggers.

Tolerating the unattractiveness to
their home’s appearance has been
a prerequisite to energy savings.

Never experiencing any noteworthy
competition, never taking advantage
of perceivable market opportunities,
the residential solar thermal industry
has remained fixed in its own small
sphere, unchanged, unchallenged.

Next » Review EcoEarth’s Venture

Even in today’s stressed economy,
affluent communities and discerning
homeowners refuse to even consider
installing massive black panels on
large sections of their much adored
and valuable estates. Despite tax
incentives, rebates, and superb roi
statistics, sales remain minimal.