Where innovation emerges naturally
Bio-at-a-Glance - Keith D Maust
EcoEarth Envisioning thriving solar-energized enterprises of the future
Keith D Maust
“Conventional thinking combined with a complacent,
unimaginative mindset is utterly entrenched across the entire
solar thermal flat-plate industry
Top leadership has been unable to envision
true collector modernization for well over forty years”
“Entrepreneurial innovation always begins with “the lone observer”
who singles out the inadequate product that competitors consider acceptable
simply because it is accepted, because it is the normal ‘right way’ of providing that product -
and who believe that there is clearly no other way possible.
Gifted with a keen sense of of intuition,
creativity and a distinctive ability to “spark” the big idea,
they lift up the fresh vision that modernizes
an obsolete product.”
Startup and Entrepreneurial Experience
Keith is an every-day-kinda-guy who just happens to have
an expansive vision for altruistic-spirited innovation
He has been a key partner in seven startups as well as founding a non-profit
leadership development program for at-risk and physically challenged teens
• Keith is co-founder of NewSpirit Scuba, which is developing the Newba MikroLung -
adaptive innovation designed specifically for wounded veterans with spinal cord paralysis.
• As a ground-floor partner at SolarDirect, the renewable industry’s first e-commerce startup,
Keith developed The Energy SuperMarket, offering 500+ products and generating $3.8M yearly,
along with corresponding 600+ page eco-educational site attracting over 1.2M visitors yearly.
• As owner of TRUST Communication, an agency-level-quality full service advertising studio,
Keith has 27+ years experience as business principle managing major accounts and campaigns.
Career Highlights and Accomplishments
Keith’s most rewarding position was serving for nine years as Director of Communications
at worldwide nonprofit where highlight of his calling was producing documentaries in remote
emerging-world locations to promote constituent engagement and increase fund-raising.
While supervising corporate communications department he implemented a bold international
media strategy, introducing fresh vision, leadership and innovative thinking to severely outdated
communications through several major initiatives.
Earlier in Keith’s career he specialized in high-end 8-color printing, corporate identity packages,
branding, advertising, art and photography direction.
Keith’s proficiency for prototyping innovative concepts originates with his first career as
a precision machinist and x-ray quality welder of exotic alloys for the nuclear power industry,
performing fabrication and final assembly of specialized test models for experimental
high-pressure reactor designs under DoD security clearance.
Keith’s gifts of inventive visualization, creativity and documentary-based storytelling were
honed during his second career while serving in advertising agencies and public relation firms.
As a new-product developer and independent inventor, Keith is enthusiastic about connecting,
collaborating and conceptualizing with other individuals who are developing technology.